For connect circle, a cross-industry networking event, the marketing team needed a responsive, mobile-first landing page to serve as the main hub for all event communication. The page had to follow strict corporate design guidelines, include program and speaker details, centralize FAQs and ticketing information, and allow users to save sessions to their calendars. One key aspect of the project was the marketing team's strong involvement—they wanted to actively shape the design and content throughout the process. Flexibility was also essential: the layout had to support continuous updates, such as adding new speakers or agenda points.
I handled both the UX/UI design and Webflow development of the page. Using Figma, I created a responsive layout aligned with our corporate design. I collaborated closely with marketing, translated content needs into a scalable structure, implemented everything in Webflow, and ran quick usability checks to ensure clarity and performance.
The client’s high level of involvement required excellent communication and flexibility. There were frequent feedback rounds, and I often acted as a mediator between the team’s creative ideas and what was technically feasible in Webflow. Another key challenge was designing for scalability while keeping the page clean, focused, and easy to navigate—especially on mobile devices, where clarity and hierarchy are crucial. Balancing visual demands with performance and usability was a constant part of the process.
The page was successfully launched and used across the company’s social media and outreach channels as the central information point for the event.